Morning made better

Why Plants

For the health of our
planet and humans

close up of sprouting plants

Why Plants

For the health of our
planet and humans

Plant-based living reduces our impact on our planet and can improve human health. Your choices today can help protect our planet’s precious resources.

collection of multicolored beets

Our Earth

Want to contribute fewer greenhouse gas emissions? Eat more plants. Want to reduce water pollution? Eat more plants. Want to support an agricultural system that is more efficient? Eat more plants. Check out our blogs Feeding 10 Billion People Sustainably by 2050 and Why Plants to learn more about how choosing plants is the most powerful way to help sustain our planet.

woman cradling lush green leaves

Your Health

If you’re looking to transform your health, focusing on a whole-foods plant-positive diet is a great place to start. Your Guide to Going Vegan, was written by a Registered Dietitian and provides detailed information on the benefits a plant-based diet can offer and how to successfully incorporate more plants into your diet or transition to a fully plant-based/vegan diet sensibly.

delicious salad with a variety of vegetables

Plants are Delicious

In addition to being healthy and environmentally beneficial, plant-based foods are delicious. Starting with good ingredients is key and starting with Real Ingredients is the perfect way to build meals you and your family will enjoy. Whether you like to keep it simple or are looking for something more adventurous our Recipes section is loaded with great ideas and step by step instructions to help you enjoy more plants now.